Work / Glow Studio Concept project
Moving bookings out of the DMs and into three taps.
Glow Studio's clients found it on Instagram, but booking meant messaging back and forth. We designed a calm, premium brand and a site where booking takes three taps.
The challenge
What wasn't working
Every booking started as an Instagram message. Treatments and prices weren't listed anywhere, so the owner answered the same questions dozens of times a week.
The visual identity also didn't match the calm, premium experience inside the studio, which made the prices feel high.
"How much is a facial? Do you have anything Thursday?"
Women aged 25 to 45 interested in skincare, who discover the studio on Instagram, book on their phone, and care about how a brand looks and feels.
Goals
What the new brand and website had to do
Bookings online, not in DMs
Let clients book without messaging.
Higher average spend
Make treatments and their benefits clear.
A brand that matches the studio
Reflect the calm, premium experience.
What we learned
Insights that shaped the design
They leave if booking takes more than a few taps.
Duration, skin type and price cover nearly every question.
First-time clients are more likely to book a no-cost first step.
Brand solution
Calm luxury
Aa Bb 123
Colour palette
Voice and tone
Soft, warm and expert. Explains results without hype.
- Calm
- Warm
- Expert
- Elegant
Website solution
Key design decisions
Each decision is linked to the goal it supports.
Three-tap booking panel
Treatment, day and time as tappable options, with a live summary before confirming.
Goal 1: Bookings online, not in DMsTreatment menu with "Book this"
Each treatment shows duration, skin type and price, and pre-selects itself in the booking panel.
Goal 1: Bookings online, not in DMsGoal 2: Higher average spendFree skin consultation option
A no-cost first step for new clients who aren't sure which treatment to choose.
Goal 1: Bookings online, not in DMsArched imagery and an editorial serif
Soft shapes and italic accents carry the calm feel of the studio onto the screen.
Goal 3: A brand that matches the studioOne review, given space
A single large quote feels more premium than a wall of stars.
Goal 3: A brand that matches the studio
Desktop and mobile
Designed for the phone first
Measuring success
How we'd know it's working
| What we track | Target | Design decision that supports it |
|---|---|---|
| Bookings made online | Over 70% of all bookings | Three-tap booking and booking links from Instagram |
| Booking flow completion | Above 60% | Only three choices, live summary |
| Average booking value | Higher than DM bookings | Clear menu and treatment benefits |
| Booking-related DMs per week | Clearly fewer | Prices and availability on the site |
This is a concept project based on a fictional brief, so these are the targets the design is built to reach, not reported results. For client projects, we agree targets like these at kickoff and report against them after launch.
Try it yourself
See the live concept website
Open the working site and try it on your phone.
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