Work / Polished Co. Concept project
Winning office managers with clarity, not sparkle.
Facility and office managers choose cleaning contractors on reliability. We built a precise B2B brand and a site that shows exactly what's included and who they'll deal with.
The challenge
What wasn't working
Polished Co.'s old website spoke to homeowners. It listed no scope of work and asked for a long form before anyone could talk to them.
Office managers couldn't tell what was included, how often, or who would be responsible, so they defaulted to larger, better-known providers.
"I need to show my boss exactly what we're paying for."
Office managers, facility managers and operations leads comparing vendors. They are risk-averse, need to justify the decision internally and care about consistency more than price.
Goals
What the new brand and website had to do
More walkthrough bookings
Get decision makers to book a site visit.
Easy-to-compare scope
Make it simple to see what's included and how often.
Show reliability
Prove the service will be consistent month after month.
What we learned
Insights that shaped the design
They want the scope of work in a format they can forward.
Having one account manager is the most common reason managers switch.
Asking about the space first and contact details second increases completion.
Brand solution
Dependable precision
Aa Bb 123
Colour palette
Voice and tone
Direct, specific and professional. Facts and commitments over adjectives.
- Direct
- Specific
- Accountable
- Calm
Website solution
Key design decisions
Each decision is linked to the goal it supports.
Scope of work table
Nightly, weekly and monthly tasks in one table, easy to screenshot and share internally.
Goal 2: Easy-to-compare scopeIndustry tabs
Corporate, coworking and medical each get tailored details without making the page longer.
Goal 1: More walkthrough bookingsAccount manager section
A named role, monthly audits and a client quote answer the reliability question.
Goal 3: Show reliabilityTwo-step walkthrough form
Step one asks about the space, step two asks for contact details. A progress bar shows it's quick.
Goal 1: More walkthrough bookingsMeasurable guarantees
A 24-hour fix guarantee and average audit score turn promises into numbers.
Goal 3: Show reliability
Desktop and mobile
Designed for the phone first
Measuring success
How we'd know it's working
| What we track | Target | Design decision that supports it |
|---|---|---|
| Step 1 to step 2 completion | Over 60% | Space questions first, contact details second |
| Walkthrough bookings per month | Steady growth | Primary call to action in header, hero and end of page |
| Enquiries from target industries | Over 70% | Industry tabs and tailored copy |
| Time spent on the scope section | High relative to other sections | Comparable, shareable table |
This is a concept project based on a fictional brief, so these are the targets the design is built to reach, not reported results. For client projects, we agree targets like these at kickoff and report against them after launch.
Try it yourself
See the live concept website
Open the working site and try it on your phone.
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